Take the guesswork out of producing a winning ad design or concept. Eye tracking gives you accurate answers on whether your ad captures attention and engages viewers the way you want it to. You can test and compare concepts to see what elements are seen or ignored, how they resonate with your audience, and what effect they have on brand recall and purchase intent. Eye tracking delivers insights on true audience engagement, which conventional performance metrics fail to deliver.
Conduct digital advertising research online with test participants anywhere in the world and get fast, reliable answers. Sticky by Tobii Pro, our online self-service platform, combines survey questions with webcam eye tracking, enabling quantitative studies with target groups around the globe.
When you want to take advertising research into the real world or simply want expert help running online studies, Tobii Pro Insight, our research consultancy, can conduct a tailored eye tracking study for you. We give you actionable insights on the performance of your point of sale or out-of-比特币交易所官网home advertising, so you can more effectively direct resources and increase ROI. We can also help with running advertising research studies in virtual reality. VR offers many benefits, including the possibility to easily scale research globally. It also removes the need for physical infrastructure, so you can quickly test different scenarios at the click of a button.
We ran an eye tracking study to help Google understand how much viewer attention TV and digital ads receive. The results of this in-比特币交易所官网home study helped companies understand how to reach their target audience more effectively.
An eye tracking study on advertising effectiveness
The British media agency Limited space partnered with Tobii Pro’s Research Consultancy Tobii Pro Insight to conduct an eye-tracking study amongst retail destination visitors, aiming to gain a better understanding of the behaviour of their audiences and to evaluate the impact and effectiveness of different advertising formats in the retail space.
